Here’s How We Sell Your Home:
01. Getting together
We like to start our real estate relationships off with a conversation. We’ll meet you in-person or virtually to see your home, brief you on current real estate trends, identify your market position, and outline how we’ll help you reach your specific goals. After our first meeting, we’ll send you a summary and start mapping out our next steps.
02. Strategic pricing
We consider four main aspects when determining an accurate price for your home:
- market value
- buyer perceptions
- Comparative Market Analysis (CMA) findings
- property renovations and upgrades
By analyzing these factors, we’re able to develop a strong pricing strategy that entices buyers and encourages quality offers. We provide you with a detailed cost-benefit analysis to let you know which projects will increase your property value and yield the best return when it’s time to sell.
03. Preparation and staging
We bring in our trustworthy home improvement specialists and industry professionals from our vast network, including cleaners, carpenters, painters, and home inspectors who will revitalize your home and prepare the property for staging. Our sole objective is to create a space that speaks to your target buyer. We select hand-picked, contemporary and on-trend furniture and accessories from our 1,000 square-foot warehouse, and work with our stylist to strategize the most effective staging plan to compliment your home and target the most qualified homebuyers.
04. Inspiring marketing
We apply our perfected, customized marketing process to your listing to appeal to the right qualified buyers. This includes:
- creating a buzz around your property before it hits the market
- developing information-packed feature sheets breaking down the numbers and highlighting neighbourhood information and renovation details
- digital and print marketing tactics incorporating high quality, professional photography, a virtual walk-through, a lifestyle video, and interactive floor plan
- advertising across online platforms, including amirandaleks.com, the MLS, and across social media platforms Facebook, Instagram, and YouTube
05. Show time
We’ve streamlined your showing experience to ensure it’s simple, but effective. Through our online platform, agents can easily book appointments, make changes, and provide instant feedback via text or email.
06. Closing the deal
When we receive an offer, we’ll review it with you and explain it in detail so you’re fully aware of the pros and cons before making a decision. In the case of multiple offers, we’ll compile them in a spreadsheet that includes a clear summary of each. After we review the details, we’ll outline the best negotiation strategy based on your particular situation and fiercely represent your best interests.
07. Post-sale planning
Congratulations! At this point, your property is sold, and you’ll have received our comprehensive “Congrats & Next Steps” email summarizing all pertinent details and dates, and our after-sale checklist to ensure you’re on track and stress-free.