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Here’s how our team will sell your home:
Our first step is to meet in-person at a location that’s most convenient for you. Then, we’ll see your home, review the current market, and determine how our team will help. Afterwards, we’ll send you a meeting summary and plan out our next steps.
Your home’s selling price will be based on the objective value (market value) and subjective value (what buyers are looking for) of your home. To determine that price, our team will complete a Comparative Market Analysis, which compares your home to similar properties that have recently sold in the area.
We’ll also take into account any upgrades or renovations that have recently been completed, or will be completed before the home is listed. The real value with us lies in our ability to suggest and help execute renovations that will significantly bump the sale price. We’ll provide you with a spreadsheet that explores different sale outcomes depending on the renovations you make, breaking down each scenario by cost, benefits, profit margins, timelines, and risks.
Need to clean, paint, or modernize your home? We’ve got you covered! We’ll coordinate a team of trusted home improvements professionals to make your home look its absolute best before it’s listed. From home inspections to picking out the paint colours and finishes, we’ll do all the dirty work to get your home sparkling.
#4 Staging and Finishing Touches
With a curated inventory of modern furniture and accessories from on-trend stores including West Elm, CB2, EQ3, Style Garage, and Structube, your home will be styled to attract the target market. You’ll work with our stylist to determine the extent in which you choose to stage, whether you want to use your own furniture or fill an empty house. We’ll be there from start to finish, from coordinating the inventory and picking the right aesthetic pallet for your home to packing it all up afterwards.
There’s no one-size-fits-all approach to marketing; we create a customized strategy that creates a buzz around your home and attracts the right buyer. We provide extensive information, include a breakdown of the numbers, neighbourhood information, and renovation details–it’s not your average feature sheet. Your home will be advertised through print and digital campaigns using high-quality photography, a virtual walk through, a lifestyle video, and an interactive floor plan. Buyers will see your home on the MLS, our website, its own custom website, and across social media. For more information on our marketing plan, costs, and services, you can download our Seller’s Premium Package here
Finally, it’s Open House time! Make sure you’re ready to accommodate for showings and are able to keep the house looking great. You’ll be immediately notified when a showing is booked and the timing will be catered to your convenience–while keeping in mind that open availability means more buyers and a faster and potentially higher sale.
#7 Offers and Negotiation
Once an offer or offers comes in, we’ll explain the strongest negotiation strategy and negotiate the price, terms, and conditions on your behalf. How we approach this process will depend on whether we have an offer deadline or are accepting them at any time. We’ll explain every detail of the offer to you so you feel confident in your decisions and will you through any pros and cons that an offer presents.
Congrats! Your home is now sold. We’ll provide you with an after-sale checklist to ensure you can enjoy your new home with minimal stress–as well as a bottle of champagne to celebrate, of course!
#9 But Wait, There’s More!
The hard work may be over, but we’re still here to help. Whether it’s been 5 days or 5 years since you’ve sold your home, you can always give us a call, text, or email for advice or real estate help.
Sell With Us
If you’re looking to sell, we know how to get the best return for your property. Period.
Find Out How